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How to Optimize Your URLs for SEO

June 20, 2022 | Marketing

How to optimize your URLs

Your URLs should be SEO-friendly. While it may appear to be only a short piece of information regarding the location of a web page, it actually carries a lot more information. In reality, URLs notify search engines about the content of a page, its context, and its intended audience.

There are a few simple steps you can take to optimize your URLs for better SEO. By following these tips, you will help improve the visibility and ranking of your pages on the internet.

1. Everyone should be able to read your URLs

Both search engines and readers should be able to read your URL and figure out what they’ll see if they go through to the other side. That is, if you add a bunch of keywords and remove the redundant words, you should end up with a URL that is still logical.

2. Optimize your URLs by including relevant keywordss

Make every effort to incorporate your primary keyword into your URLs. Focus on incorporating your target keyword linked to your product or category pages, even if it can’t be done on your homepage in most circumstances.

The keywords in the URL are one way for search engines and humans to learn about the contents of your page. Include keywords in your URL slug, but make sure they match the content of the page.

Don’t keyword stuff !!!

Keyword stuffing in content, titles, and URLs is an out-of-date strategy that will only harm your SEO and your online presence.

3. Use hyphens to separate words

When it comes to optimizing your URL, the manner you separate words matters. In fact, Google’s robots are programmed to interpret hyphens rather than underscores. This rule must be followed if you want to have a chance of being ranked.

The hyphens are meant to help with readability. Make use of them.

4. Do not use capital letters

Capital letter can make it more difficult for search engines to understand and can confuse the readers.

5. Avoid using URLs that are generated dynamically

Crawling issues caused by dynamic URLs might lead to poor performance.

You may take a step closer to improve your accessibility on search engines like Google by putting the above best practices for URLs into practice and optimizing your pages in accordance with SEO best practices.

This page has some really great guide about how to do SEO if you want to deep dive into it.

There is no doubt that a strong online presence can help your business in many ways. By planning and executing a digital transformation, you can make your website and online presence look and feel amazing.