We live in an age where the data you generate on your mobile apps can help you make better decisions, boost conversions, and improve user experience. However, not all analytics tools are created equal; some offer more features than others, while others are easier to use. In this article, we’ll highlight some of the best analytics tools for mobile apps so that you can choose which one will work best for your needs.
Here are 6 best analytics tools for mobile apps:
- Google Analytics
- Flurry
- Data.ai
- Localytics
- Countly
- Mixpanel
1. Google Analytics
Google Analytics is one of the greatest analytics tools for mobile apps. It’s free, easy to use, and lets you track your data in real-time. In addition, Google Analytics is one of the most popular tools for tracking data about your app. It can be used as an analytic tool for iOS, Android, and other platforms. No matter how much traffic or downloads your app generates, you can smoothly track your app’s performance.
2. Flurry
Flurry is a mobile analytics platform that helps developers and publishers measure their apps’ performance. It can track app usage, monetization, and user engagement metrics across the board. From in-app purchases to time spent playing games or watching ads, from user acquisition efforts to retention rates after an install, from social media sharing statistics that show how many times users have posted about your product.
With its powerful set of tools for analyzing data in real-time, you’ll be able to make informed decisions about where your audience is headed next so that you can keep up with them through improved marketing campaigns based on actionable insights provided by these reports.
3. Data.Ai
Data Ai is another great tool for using for mobile app analytics. It’s an AI that can analyze your data and give you insights about what things are working or not working with your users. You can also use Data Ai for customer support. This tool also allows you to track more than just the number of app downloads. It will also give you information on how people use it after downloading it.
4. Localytics
Localytics is an analytics tool for mobile apps that can help you understand your users and how they use your app. It has free plans, as well as paid plans for enterprise customers. Many large companies, including LinkedIn and Netflix, use Localytics.
The free version of Localytics provides basic reports on device usage, such as the total number of sessions or active devices in a given period. You can also see user engagement metrics like time spent on the app per session. The paid versions provide more advanced features, such as segmentation based on geolocation data.
5. Countly
Countly is a mobile analytics platform focusing on real-time mobile app analytics. It’s free for up to 1 million events per month, and you can use the API or SDK to integrate it into your apps.
Countly provides data from iOS and Android devices and iOS devices only. The REST API allows you to programmatically access all of the information that Countly collects about your users’ behavior inside their apps. For example, how often they open an app, what pages people view the most, whether users are replaying stories within an app, how long they spend on a particular page, etc.
6. Mixpanel
Mixpanel is an analytics tool that tracks your app’s specific user actions and interactions. This can be done by using events or page views, or custom variables to determine what actions are being performed. You can also customize the tracking parameters for each event or page view so that you can see how users interact with your app regardless of whether they’re on a mobile device or desktop computer.
The decision is yours!
There are many analytics tools for mobile apps. In this article, we listed the 6 most popular. Choosing the best analytics tools for your mobile app is a nuanced process, but once you research and have the information you need, you can make a great decision.
